Behind the scenes: Specific emails so donors can track the nets they fund

We link individuals donations to specific distributions so donors can see where the nets they fund are distributed, and to keep donors apprised of progress we send each donor a small number of emails relevant to their donation over the course of a distribution.

 

A highly automated system helps us handle this targeted communication as efficiently as we can as there are often many donations being allocated to many different distributions with, on occasions, ‘underwriting allocations’ becoming ‘confirmed allocations’.

 

Currently, some 7,500 specific emails are being sent to a similar number of donors to let them know about the allocation of their donation to a distribution or update on progress with their distribution. The image above shows the progress of the emails at the time of writing.